Knowledge & Understanding
#1 Why is Marketing Dynamic: It is dynamic because marketing can change depending on the circumstances. For example, if there are a sudden demand in something that was low on demand before, then marketing will change to suite that new demand.
#2 Describe Each of the 4 p’s: The 4 p’s are product, price, place, and promotion. You need a product to promote, a price to offer for it, a place to promote the product, and to actually promote the product itself.
#3 Describe the Difference Between Goods, services, and ideas: Goods are physical products that are sold to people, services are actions that people do for something, and ideas are concepts that are thought of by someone.
#4 Give an Example of Each of the Three Different Kinds of Products: Goods can be things like a book or a phone, a service can be changing the oil of the car, and an idea can be a new concept for a product.
Thinking
#1 Can One Store or Business Sell All Three Types of Products?: Its possible for a store to sell all three types of products, but I cannot find a store where all they sell of those. A store like best buy can have two out of three types of products. They sell goods like TVs and electronics, and they provide services to fix those electronics.
#2 Look at Figure 1-9. Why is the target market at the Center of the Diagram?: The target market is the thing that the 4 p’s are trying to satisfy. All the steps are there so that the target market is satisfied and will offer the highest profit to the marketer.
#3 Think About Your Life After High School. How Might Marketing Affect Your Future?: Marketing can affect my future since it will influence the things I buy, the things I like, or the opinions I have.
About The CMA
The CMA is the Canadian Marketing Association, they teach and train people to become good marketers. They ensure that the marketers are well taught and are prepared for the latest techniques. On the website there you can get rules and guides for marketing and for marketing to certain demography. There are job listings on the website as well to search for possible jobs. You may also find courses for marketing weather its online or in person. Finally, there is a calendar for all events that will happen in the year.
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