For an advertisement to be effective and persuasive, it must be able to capture the attention of the viewer and also influence the viewer into trying their product. This is an example of persuasive advertising because it starts off with something that catches the viewers’ attention with bears. After that, the advertisement shows the effectiveness of the toilet paper by demonstrating it between another brand to prove how much better it is compared to another product and why you should buy their’s instead. After watching the video, one would want to try out the product and see how good it actually is. That is why the advertisement is persuasive because it motivates the viewer to go and buy the product.